Marketing Strategist

Full Time
Gold Coast, Queensland, Australia
Posted 2 months ago

This digital marketing company are a close-knit team of creatives, designers, developers, and marketers that thrive on improving their client’s digital position. From online strategy to web development and content marketing, we believe digital marketing is the gateway to building a successful brand.

The company pride themself on the timely delivery of exceptional digital content that exceeds client expectations.

As a lead in Marketing Growth Strategy, you will be instrumental in developing holistic, end-to-end marketing and revenue growth strategies. You also be in the position to inspire clients and internal team members towards a strategic vision.

Key Responsibilities

  • Regularly benchmark clients for best practices, KPIs, and planning purposes. Translate client business challenges into clear goals and objectives
  • Conduct thorough industry market-based research and analysis to help us better serve our clients
  • Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams
  • Articulate content and campaign strategies that drive MQLs, SALs, SQLs and opportunities
  • Creation and execution of the marketing strategy and campaigns to target both new and existing clients for the agency and its related brands
  • Identify opportunities to enhance customer experience through digital and other channels including partner, sales, campaigns, communications, and organizational processes.
  • Start with a data mindset to ensure we can demonstrate return on investment for all marketing efforts
  • Meet with clients and internal team to analyse and influence end-to-end integrated strategy from positioning and brand to campaigns and content
  • Collaborate with clients and internal teams to develop integrated plans addressing ABM, lead and demand generation campaigns, messaging and positioning frameworks, buyer personas, and buyer journey maps
  • Any additional tasks and project assigned to you by the CEO or management team

Key Company Expectations

  • Showcase professionalism and consistently produces high quality work on or ahead of time
  • Takes initiative, is a positive team member, and exhibits strong communication skills

Essential

  • 4+ Years’ experience marketing experience
  • 2+ Years’ experience in a marketing manager role or equivalent
  • Understanding of multi-channel marketing, including email, paid media, paid search, SEM and social
  • Passion for staying up to date with the latest and greatest of marketing
  • People management skills including, influencing, negotiation, change management and decision-making skills
  • Strong written and verbal communication skills and the ability to develop and manage complex relationships with both internal and external stakeholders
  • Eye for detail and accuracy whilst maintaining a creative edge
  • Organised, structured and able to meet deadlines
  • The ability to anticipate and resolve problems
  • Client focused with the ability to manage expectations of clients
  • Ability to operate with a high level of energy, commitment, and enthusiasm to take on a complex, challenging role in a dynamic, fast paced organisation

Company Perks

  • Opportunity to grow into management as the agency grows
  • Competitive remuneration
  • Progressive and supportive team culture that supports your professional ambitions

Job Features

Job CategoryMarketing and Advertising
Offered SalaryNegotiable Salary
WorkplaceOn-site
Job LevelTop Level
Job NatureFull Time

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